8 Cities, Countless Smiles: The ReverieHair Treasure Recap

This summer, ReverieHair embarked on a journey unlike any we’ve done before. With sunshine in our hearts and clips in our hands, we set out on a mission to spread joy and beauty across Europe and the UK, one hidden treasure at a time. Our ReverieHair Treasure Hunt became more than just a campaign—it became a shared moment of discovery, surprise, and connection with our beloved community. From cobbled alleyways to iconic landmarks, our clips waited patiently to be found by the radiant ReverieGirls who bring our brand to life.

The Spark Behind the Hunt

At ReverieHair, we believe that beauty should be a delightful part of everyday life—a little

treasure you stumble upon that brightens your mood and elevates your day. Inspired by this idea, our creative team dreamed up a whimsical campaign that would blur the lines between product and experience. What if discovering a hair clip felt like uncovering a hidden gem? What if, instead of opening a box, our customers opened a moment of magic in the real world?

And so, the ReverieHair Treasure Hunt was born.

We packed our signature clips, each one nestled in its own special treasure envelope, and hit the road. Our goal? To leave traces of beauty and playfulness across 8 major cities, and invite our community to find them, wear them, and share the joy.

The Cities: A Tapestry of Culture and Style

Brussels, Belgium

Our journey began in the heart of Europe. Brussels welcomed us with cobblestone charm and chocolate-scented air. We placed our first treasures near the stunning Mont des Arts, where a few lucky wanderers found clips tucked between garden hedges and monument steps. ReverieGirls in Brussels set the tone with their stylish, effortless captures of the moment.

Leipzig, Germany

In Leipzig, known for its creativity and underground art scene, we found hidden corners that felt made for a treasure hunt. A clip behind a poetry-covered wall. Another near a buzzing coffee shop in Plagwitz. This city gave us the thrill of discovery and the warmest smiles from local finders who quickly shared their moments online.

Hannover, Germany

Clean, green, and full of unexpected beauty—Hannover surprised us. We dropped treasures near the Maschsee lake and the historic Old Town. One memorable moment? A little girl discovering a clip with her mum during an afternoon walk. They later tagged us with beaming faces and matching clips. Pure magic.

Barcelona, Spain

Barcelona’s vibrance is infectious. We hid our clips near the colorful mosaics of Park Güell and along the tree-lined Passeig de Gràcia. The city’s energy matched our own, and the local ReverieGirls styled their finds with a level of flair that left us inspired. Beach waves and statement clips—a match made in heaven.

Madrid, Spain

Madrid brought us sunshine, sangria, and the sweetest treasure hunters. We left clips in Retiro Park and by the steps of the Prado Museum. Each day, we woke up to new photos of happy girls discovering our little surprises. Madrid truly brought the community aspect of the hunt to life.

Valencia, Spain

Valencia gave us something unexpected: serenity. We placed our treasures in quiet spots by the Turia Gardens and near the futuristic City of Arts and Sciences. The girls who found them shared thoughtful, aesthetic snaps, capturing not just a product, but a peaceful summer moment.

Athens, Greece

Hot summer air, ancient ruins, and modern city buzz. Athens was a dream. We placed clips on the paths leading up to the Acropolis and in shady nooks in Anafiotika. Each clip felt like a time traveler, bringing together old-world beauty and modern femininity. Our Greek ReverieGirls embraced the spirit of the hunt with heart.

London, UK

Our final stop. London gave us the perfect mix of edge and elegance. We hid clips in Notting Hill, near the flower-filled corners of Columbia Road, and even around Southbank. Londoners brought the energy we adore: cool, confident, and endlessly creative. The posts, the tags, the styles—all gave our treasure hunt the finale it deserved.

The ReverieGirls: Heart of the Hunt

While our team mapped cities, scouted locations, and hid clips with care, it was you, our ReverieGirls, who made the campaign come alive. The joy in your stories, the laughter in your reels, the grace in your photos—you turned a simple game into a celebration of femininity, friendship, and self-expression.

Why It Mattered

In a world moving faster than ever, the Treasure Hunt reminded us to slow down, look up, and seek out wonder in the everyday. It wasn’t just about gifting a product—it was about gifting an experience. A smile. A story.

And for us at ReverieHair, it deepened our connection with you. Not through algorithms or ads, but through shared real-world moments. That’s the kind of beauty we believe in.

What’s Next?

You asked, and we listened: will there be more treasure hunts? Let’s just say... we’re already planning the next chapter. More cities. More surprises. More chances to connect.

In the meantime, keep tagging us, keep styling your clips, and keep spreading the joy. You never know where the next treasure might appear.

Stay wild, stay radiant, stay with ReverieHair.